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I think there is also something to be said about artist‘s being powerful brand embassadors as those have demonstrated that now own headphone and streetware companies.

Their music was valuable directly, as an asset that provided access to target groups. And in the same vein, we see the most popular in the creator economy move into the classical brick and mortar verticals as distribution through brand recognition scales brilliantly. MrBeast is selling chocolate and Kim is venturing into PE…

While I‘d love to see artist generate value directly through there art, as a blogger myself I generate revenue through the attention of my posts and money streams indirectly through new freelance gigs.

I think it‘s important to acknowledge that. And so maybe that‘s where we have to build better tools to enable this type of capitalization.

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