GOT NO JUICE (the podcast)
The first JUICE experiment of many
Hello hello, I hope everyone is well.
I mentioned in my last blog that a few of us are currently cooking up something interesting, called “JUICE”.
The meme JUICE comes from a meeting that Vaughn and I had in LA while riding the wave of JAAK in the music & blockchain first era.
An ex-music executive interrupted our pitch to claim that despite the progress that we thought we were making, we were essentially already dead in the water as we had “no juice”. By that, he meant that we had neutered our startup to the point where we weren’t scary anymore, the people that we were speaking to had relatively less influence in their respective organisations, and therefore we were going nowhere.
At the time we brushed it off, but it’s something that has stuck with us ever since, as, he was right. Our “juice” had dried up and suddenly the industry wasn’t dancing to our tune anymore. Vaughn has since written about the experience and some learnings, here.
And so, JUICE is our project to try and meet this phenomenon head-on. To educate artists and builders on the importance of JUICE, the defence protocols of incumbents in the music industry, and what it means to be truly disruptive.
We have a few experiments planned to roll out over the coming months, but to kick things off, we have started a podcast to explore JUICE with a host of guests. Each episode will focus on specific elements that are important when considering disruption in music.
The first two episodes are available now, with more to come.
Episode 1 is a chat between Vaughn and myself about what JUICE is, and episode 2 is a conversation with Cherie Hu of Water & Music directed at failures with regards to information asymmetry and institutional knowledge and how that harms innovative startup development in music.
Check them out here: